The Wall Street Journal: Sushi Sidewalk and Other Essentials of New York Childhood

The Wall Street Journal: Sushi Sidewalk and Other Essentials of New York Childhood

Toy companies bring the fun and explore the new at annual convention in New York City

There is probably no simpler a childhood plaything than sidewalk chalk, good for doodling away on a sunny day.

But sidewalk chalk in the shape of sushi? Or a frosted doughnut? Now you’re talking a toy with a “boutique” advantage, says Margaux DelCollo, a partner with Twee, a Philadelphia-based company that specializes in manufacturing such chalk. 

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