Interview with Aurora Wold: Founder of Aurora Grace Chocolates!

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This week, TWEE interviewed Aurora Wold for our Woman Crush Wednesday Series highlighting woman entrepreneurs and change-makers!

Aurora Wold is the head chocolatier, founder, and genius behind one of TWEE's favorite confectionaries, Philadelphia's own Aurora Grace Chocolates!

 

Tell us about Aurora Grace Chocolates? -What was the “Aha” moment?

After years of working in the restaurant industry and moving to Philly, I wanted to continue to hone my craft which through practice at home left me with an excess of chocolates and macarons I began to sell online and at markets. Once I saw the overwhelming response to the product I began looking for a space to produce out of which happened to have a retail front. 18 months in the store was born!

What inspired you to pursue the culinary arts?

I’ve always loved cooking ever since I was a kid. As I got older I decided to pursue pastry as I loved the finesse required, science, and techniques.

Who/what inspires you the most?

The pursuit of happiness, seeking fulfillment in all areas of my life and looking to do good with what I do while constantly working to be a better version of myself in the business and in my life. 

What is your favourite word?

Smosh. Like smoosh but you are also mashing and smooshing. It’s a technical pastry term I made up. 

What was your favourite toy growing up?

I loved to get outside and walk in nature or you might find me baking cookies in the kitchen!

If you could have any superpower, what would it be?

Ability to clone myself.

What is your rose and thorn for today?

I have several amazing new hires and very little time to train them!

What’s your biggest dream?

National and eventually global expansion.

What is your greatest fear?

Something outside my control impacting my business.

What sound or noise do you love?

My cat’s purr. Her name is Pickles.

What sound or noise do you hate?

The air compressor running while I spray molds with cocoa butter.

What is your motto?

So it goes.

What is your most marked characteristic?

My dedication to perfection and willingness to do whatever it takes to get it done to the height of my or my team’s abilities.

Macarons or cupcakes?

Cupcakes. Don’t get me wrong macarons are good but eat a few thousand and ask yourself!!

Sherbet or ice cream?

Gelato/sorbetto. The best of them all!

 

The set of TWEE Sidewalk Chalk that reminds us most of Aurora Wold is...

Deluxe Macaron Sidewalk Chalk! The perfect combination of French & fancy.